UK advertisers are reducing their budgets and investing more in more efficient and measurable methods. This trend benefits online advertising, over other media and solidify the position of a third media after TV and press display. Obtaining more investment than press and classified ads, direct mail, directories, outdoor, radio and movie theaters.
Tags:
cines,
direct mail,
directories,
directorios,
eMarketer,
IAB,
IAB UK,
Interactive Advertising Bureau,
marketing directo postal,
movie theaters,
online media,
Outdoor,
prensa y clasificados,
press and classified ads,
press display,
PricewaterhouseCoopers,
PwC,
Radio,
TV,
via publica,
WARC,
World Advertising Research Center
A recent agreement between Google and NBC Universal, is helping Google expand its business of selling advertising to TV.
This could have 2 different reading, that even though online advertising is still growing the big bucks are on TV, or that Google is growing so much that it is too big for Internet. I think that there isn’t [...]
I give you a preview of my column at www.periodicopublicidad.com from Madrid:
As well as communication and understanding between the members of a couple is complicated, even more when they speak different languages and believe that similar concepts represent the same or semiotic speaking, similar signifiers have similar meanings.
The same happens between TV advertisers and [...]
Tags:
beacon pixels,
Behavioral Targeting,
cobertura y frecuencia,
cookies,
cpa,
CPC. CPL,
cpm,
cpv,
CRT,
frecuency cap,
GRPs,
HiperSegmentación,
optimización dinámica,
puntos de cobertura,
TV,
Video Advertising
