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	<title>Ariel Arrieta  [D-MTKG] &#187; sign of the times</title>
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		<title>Twitter as an postmodernism effect</title>
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		<comments>http://arielarrieta.com/en/2009/03/10/twitter-como-un-efecto-de-la-postmodernidad/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 16:27:57 +0000</pubDate>
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				<category><![CDATA[Marketing Online]]></category>
		<category><![CDATA[causalidad]]></category>
		<category><![CDATA[chance]]></category>
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		<category><![CDATA[latitud]]></category>
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		<category><![CDATA[sign of the times]]></category>
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		<description><![CDATA[The Italian philosopher Gianni Vattimo defines the post-modern thought as “the important things are not the facts but its interpretation”. The same as time depends on the relative position of the observer, certainty of a fact is not more than that, a relatively interpreted truth and there fore, uncertain. At a time where God existence [...]]]></description>
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<p><a href="http://arielarrieta.com/wp-content/uploads/2009/03/no-god.jpg"><img class="aligncenter size-full wp-image-1183" title="PD*26152433" src="http://arielarrieta.com/wp-content/uploads/2009/03/no-god.jpg" alt="PD*26152433" width="460" height="288" /></a><!--[if gte mso 9]><xml> <w :WordDocument> </w><w :View>Normal</w> <w :Zoom>0</w> <w :HyphenationZone>21</w> <w :PunctuationKerning /> <w :ValidateAgainstSchemas /> <w :SaveIfXMLInvalid>false</w> <w :IgnoreMixedContent>false</w> <w :AlwaysShowPlaceholderText>false</w> <w :Compatibility> <w :BreakWrappedTables /> <w :SnapToGridInCell /> <w :WrapTextWithPunct /> <w :UseAsianBreakRules /> <w :DontGrowAutofit /> </w> <w :BrowserLevel>MicrosoftInternetExplorer4</w> </xml>< ![endif]--><!--[if gte mso 9]><xml> <w :LatentStyles DefLockedState="false" LatentStyleCount="156"> </w> </xml>< ![endif]--><!--[if !mso]><span class="mceItemObject"  classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui></span></p>
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<p><span lang="EN-GB">The Italian philosopher <a title="Gianni Vattimo" href="http://es.wikipedia.org/wiki/Gianni_Vattimo">Gianni Vattimo</a> defines the post-modern thought as “the important things are not the facts but its interpretation”. The same as time depends on the relative position of the observer, certainty of a fact is not more than that, a relatively interpreted truth and there fore, uncertain. </span></p>
<p><span lang="EN-GB">At a time where <a href="http://www.telegraph.co.uk/news/newstopics/religion/4801828/Atheist-bus-campaign-launches-car-bumper-stickers.html">God existence is publicly questioned on ad spaces </a><span> </span>and the Meta message is that the best you can do is to live your life to the fullest. In a sort of 2.0 nihilism<span> </span>paraphrasing <a href="http://es.wikipedia.org/wiki/Nietzsche">Nietzsche</a>, that questioned all the previous dogmatic philosophy and through questioning God he preached <strong>to live life as an only objective of human beings</strong>, therefore his main problem is <strong>the way you should live. </strong></span></p>
<p><strong></strong><span id="more-1182"></span></p>
<p><!--[if gte mso 9]><xml> <w :WordDocument> </w><w :View>Normal</w> <w :Zoom>0</w> <w :HyphenationZone>21</w> <w :PunctuationKerning /> <w :ValidateAgainstSchemas /> <w :SaveIfXMLInvalid>false</w> <w :IgnoreMixedContent>false</w> <w :AlwaysShowPlaceholderText>false</w> <w :Compatibility> <w :BreakWrappedTables /> <w :SnapToGridInCell /> <w :WrapTextWithPunct /> <w :UseAsianBreakRules /> <w :DontGrowAutofit /> </w> <w :BrowserLevel>MicrosoftInternetExplorer4</w> </xml>< ![endif]--><!--[if gte mso 9]><xml> <w :LatentStyles DefLockedState="false" LatentStyleCount="156"> </w> </xml>< ![endif]--><span lang="EN-GB">In this times that <strong>there isn’t an only truth for everybody, </strong>but each one chooses who to believe in colloquial terms or philosophical <strong>who to follow </strong>in <a href="http://twitter.com/">twitter</a> or who to read in the blogsphere. Where the official truth is tainted with questioning and nothing is black and white anymore. </span></p>
<p><span lang="EN-GB">The determinist model of <a href="http://es.wikipedia.org/wiki/Causalidad_%28filosof%C3%ADa%29"><span> </span>chance</a>, the truth of subject Hegel, Kant and even Marx and lineal time theories such as Leibniz’s are questioned. </span></p>
<p><span lang="EN-GB">For <span> </span><span> </span><a href="http://es.wikipedia.org/wiki/Jean-Paul_Sartre">Sartre</a> (more existentialist than post-modern) “human beings are not other than what they have made of themselves”, what makes each of us the solely responsible of our lives and our own achievements. As entrepreneurs capable of forge its own future, it is another component that is incorporated to our current life. </span></p>
<p><span lang="EN-GB"><a href="http://es.wikipedia.org/wiki/Heidegger_y_su_filosof%C3%ADa">Heidergger</a>, stated that human beings life is not more than an eternal exploration journey without specific orientation and a litlle of this exploration I think it became real in the way that <strong>million people turn into the Internet to talk about their lives and to follow other people’s lives. </strong></span></p>
<p><span lang="EN-GB">Where to live life to the fullest means to do things and share them with the rest where all live as if we were the leading roles of the <a href="http://es.wikipedia.org/wiki/El_show_de_Truman">Truman Show</a>, with web tools such as</span></p>
<ul type="disc">
<li class="MsoNormal"><span lang="EN-GB">Youtube, allow you to broadcast yourself, publishing      the videos you want to the World,</span></li>
<li class="MsoNormal"><span lang="EN-GB">Facebook or MySpace share all the content      that you are capable of generating with your friends and the friends of      you friends. </span></li>
<li class="MsoNormal"><span lang="EN-GB">Twitter, <span> </span>to stay updated on the details of other      people’s activities. </span></li>
<li class="MsoNormal"><span lang="EN-GB"><a href="../2009/02/06/latitud-red-social-movil-by-google/">Latitud</a>e      <span> </span>telling your friends instantly your      location on google maps</span></li>
<li class="MsoNormal"><span lang="EN-GB">And so many web tools like this blog that      let me think collectively. </span></li>
</ul>
<p><span lang="EN-GB">We have to see if this hyper connectivity generates more communication, or it is just the effect of personal branding that generate several followers or friends, but <strong>the only thing for sure is that all this elements combined with technology<span> </span>that amplify them are a sign of the times. </strong></span></p>
<p>Plus Twitter for dummies:</p>
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<p><small>© aarrieta for <a href="http://arielarrieta.com">Ariel Arrieta  [D-MTKG]</a>, 2009. |
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