Ariel Arrieta [D-MTKG]

Share Online advertising is becoming more and more sophisticated, and the industry is going through a specialization process, where competing spaces are being delimited. They are mainly pushed by the technological development which is allowing the creation of value of a specific space. Share

Share For years Yahoo’s Right Media Exchange has been the de facto leader in the exchange market. Now Google is on the verge of publicly launching its long-anticipated ad exchange Share

Share In two weeks, in the context of the advertising week, Jerry Yang will launch a new advertising platform, which name and details are hidden under seven keys. What we can know is that it will be tested today by the first betatesters advertisers, who will be the ones to provide the feedback for the [...]

Share Last week my friend Mariano Amartino was asking my opinion on the Google-Yahoo Alliance, and my answer was that we are going to miss one of the biggest opportunities of generating a strong competition to Google, that the industry needs. I don’t have anything against Google (actually I am a stockholder) but I believe [...]

Share Advertising relevance turned into what all companies in the market are looking for. Generating higher number of conversions with the lowest possible inventory, what generates more efficiency and therefore a higher return for the companies.  Since advertisers pay more for campaigns with a lower cost that generate more. At the beginning relevance search was [...]