Despite the economical crisis that doesn’t seem to reach bottom, just some stops on its unstoppable fall, advertising on Internet is still growing:
According to several studies there is evidence of a great deceleration of the online advertising market, but compared to other crisis like the dot com growing is still happening, closing [...]
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UK advertisers are reducing their budgets and investing more in more efficient and measurable methods. This trend benefits online advertising, over other media and solidify the position of a third media after TV and press display. Obtaining more investment than press and classified ads, direct mail, directories, outdoor, radio and movie theaters.
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Tags:
cines,
direct mail,
directories,
directorios,
eMarketer,
IAB,
IAB UK,
Interactive Advertising Bureau,
marketing directo postal,
movie theaters,
online media,
Outdoor,
prensa y clasificados,
press and classified ads,
press display,
PricewaterhouseCoopers,
PwC,
Radio,
TV,
via publica,
WARC,
World Advertising Research Center
