The difference between making a question and getting an answer and writing a couple of keywords and getting a list of links with documents is pretty big.
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Posts Tagged ‘Microsoft’
28 Apr, 2009
Microsoft launches PubCenter its contextual ad solution
Posted by: aarrieta In: Marketing Online
Microsoft finally launches PubCenter in beta, it contextual advertising solution after several months of being just for close accounts to MSN and now they are opening to the US market.
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According to comScore Video Metix, YouTube received more than 100 million of unique visitors in January turning it into the video destination website most popular in the USA.
It is interesting to analyze the following 5 competitors, where Fox Interactive Media sites (MySpace, IGN, etc) maintain the second position, followed by Yahoo, Microsoft, AOL, to reach [...]
15 Jan, 2009
Microsoft uses behavioral targeting to improve it advertising relevance
Posted by: aarrieta In: Marketing Online
Microsoft has started to use its behavioural targeting technology where it combines search habits, personal information and online behaviour to generate a profile. This profile is used to determine the main interests of the user in order to show him only advertising that applies to those interests and are relevant for that particular user. [...]
According to the magazine Adage and the study from Attributor, on Adservers market share, Revenue Science is on the position number 4, after Double Click, Google, Yahoo and before AOL.
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Tags: AdAge, aol, Atlas, Attributor, Behaivoral Targeting, Double Click, google, icrosoft, Microsoft, Revenue Science, Yahoo
15 Nov, 2008
First day of the Spain Blogs Event EBE08
Posted by: aarrieta In: Marketing Online| Shows
Evento Blogs España (EBE08 Spain Blog Event) is the most important blogger event of the Hispanic market.
The event has been taking place since 2006, organized by the “Spain Blog Event Association” that is currently formed by: Benito Castro, José Luis Antúnez y Luis Rull.
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Tags: Ad-Tech, Alianzo, Asociación Evento Blog España, Benito Castro, Conexión EBE, Connection EBE, DAD, Damian, Director general Google España y Portugal, Director general de consumo y on line de Microsoft España, Director general de Yahoo! España e Italia, ebe, ebe08, elpais, eventoblog, flamenco, General Consumer and online Director of Microsoft Spain, General Director of Google Spain and Portuga, General Director of Yahoo! Spain and Italy, Genís Roca, google, Idealista, Javier Rodríguez Zapatero, Jesús Encinar, José Antonio del Moral, José Luis Antúnez, Juan Carlos Fernández, la carboneria, La Sexta, Luis Rull, Marcelino Madrigal, Mariano, Microsiervos, Microsoft, Modera, Nacho Azcoitia, RNE1, RocaSalvatella, Rodolfo Carpintier, Rosalía Lloret, RTVE, Ruta de la tapa, sevilla, Seweys, Spaces, Spain Blog Event Association, Toni Garrido, Toni Garrido (RNE1 y La Sexta, twitter, Yahoo, YouTube
02 Jul, 2007
Relevance, the holy grail of online advertising
Posted by: aarrieta In: Marketing Online
Advertising relevance turned into what all companies in the market are looking for.
Generating higher number of conversions with the lowest possible inventory, what generates more efficiency and therefore a higher return for the companies. Since advertisers pay more for campaigns with a lower cost that generate more.
At the beginning relevance search was about [...]
Tags: 24/7, AdECN, adsense, aQuantive, Atlas, BBVA, Double Click, eCPM, El País, Enrique Dans, Fotolog, geo relevancia, google, Julio Alonso, Merodeando, Microsoft, predictive, RealMedia, relevancia, Right Media, rmx, santo grial, Tecnología Behavioral, Tecnología Contextual, Tecnología Predictiva, Terry Samel, Uberbin, Wunderloop, Yahoo
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- Book review: The Social Factor Innovate, Ignite, and Win Through Mass Collaboration and Social Networking.
- Changes on the advertising ecosystem
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- Google explains its “dynamic allocation”
- On my way to Harvard Business School
- Book review : Ego Check Why Executive Hubris is Wrecking Companies and Careers and How to Avoid the Trap
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- The Horizontal Revolution by Alonso and Arébalos
- Dinámicas sociales en vivo: Liderazgo | El Integrador: [...] aquí la transcripción al español (brutamente copypasteada del blog de Ariel) [...]
- aarrieta: Hola Seofilia,Estas confundido.Son visitas semanales no unicas, o sea sesiones de usuarios.En cantidad de usuarios unicos Google s
- @seofilia: SUPERO EN TRAFICO, pero no en visitas... ES MUY DIFERENTE!! A demás, si sumas, en Facebook hay muchos mas elementos de carga (ajax, php, etc.)
Sobre mi
> Desde 1994 trabajo en la Industria Online> Emprendedor Serial y Angel Investor
> Actualmente VP Technology en .Fox Networks
> Co-Fundador de Digital Ventures, Directa Networks e InZearch, (adquiridas por Fox/News Corp)... mas info en mi Bio