Ariel Arrieta [D-MTKG]

Posts Tagged ‘Microsoft

08 Jun, 2009

The new frontier semantic engines

Posted by: aarrieta In: Marketing Online

Share The difference between making a question and getting an answer and writing a couple of keywords and getting a list of links with documents is pretty big. Share

Share Microsoft finally launches PubCenter in beta, it contextual advertising solution after several months of being just for close accounts to MSN and now they are opening to the US market. Share

20 Mar, 2009

YouTube goes over the 100M unique viewers

Posted by: aarrieta In: Marketing Online

Share According to comScore Video Metix, YouTube received more than 100 million of unique visitors in January turning it into the video destination website most popular in the USA. It is interesting to analyze the following 5 competitors, where Fox Interactive Media sites (MySpace, IGN, etc) maintain the second position, followed by Yahoo, Microsoft, AOL, to [...]

Share   Microsoft has started to use its behavioural targeting technology where it combines search habits, personal information and online behaviour to generate a profile. This profile is used to determine the main interests of the user in order to show him only advertising that applies to those interests and are relevant for that particular [...]

22 Dec, 2008

Revenue Science on the top 5

Posted by: aarrieta In: Marketing Online

Share According to  the magazine Adage and the study from Attributor, on Adservers market share, Revenue Science is on the position number 4, after Double Click, Google, Yahoo and before AOL. Share

15 Nov, 2008

First day of the Spain Blogs Event EBE08

Posted by: aarrieta In: Marketing Online|Shows

Share Evento Blogs España (EBE08 Spain Blog Event) is the most important blogger event of the Hispanic market. The event has been taking place since 2006, organized by the “Spain Blog Event Association” that is currently formed by: Benito Castro, José Luis Antúnez y Luis Rull. Share

Share Advertising relevance turned into what all companies in the market are looking for. Generating higher number of conversions with the lowest possible inventory, what generates more efficiency and therefore a higher return for the companies.  Since advertisers pay more for campaigns with a lower cost that generate more. At the beginning relevance search was [...]


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Sobre mi

> Desde 1994 trabajo en la Industria Online
> Emprendedor Serial y Angel Investor
> Actualmente VP Technology en .Fox Networks
> Co-Fundador de Digital Ventures, Directa Networks e InZearch, (adquiridas por Fox/News Corp)... mas info en mi Bio

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