Ariel Arrieta [D-MTKG]

Share The Spanish IAB has just launched a local study on the “efficiency on Display Formats on the Internet and social networks users’ attitude towards these formats.” It is really good to understand the formats that are remembered the most specially if you are going to advertise using fixed price models that are still used [...]

Share The impact growth of advertising based on Performance compared to the based on CPM where the last year 57% of all online advertising was based on performance (CPA and CPC) while 39% was based on CPM. This difference grew from a 6% in 2007 to a 18% in 2008 and it is expected to [...]

Share   Despite the economical crisis that doesn’t seem to reach bottom, just some stops on its unstoppable fall, advertising on Internet is still growing: According to several studies there is evidence of a great deceleration of the online advertising market, but compared to other crisis like the dot com growing is still happening, closing [...]

Share UK advertisers are reducing their budgets and investing more in more efficient and measurable methods. This trend benefits online advertising, over other media and solidify the position of a third media after TV and press display. Obtaining more investment than press and classified ads, direct mail, directories, outdoor, radio and movie theaters. Share

Share Taking into account the different experience from the previous local events of the industry (amdia, iab, smx, etc), I feel that the right people is not being convened or if it is they are not participating. We end up seeing the same faces, talking about our products, services, innovations, buy we do not get [...]

Share In 3 minutes AdAge shows you what is being discussed in this video, at the Manhattan Yale Club (NYC), in an event coordinated by IAB and Adsdaq. After watching it I thought about the following: •    More than the metrics that explain the audience that the exchanges and adnetworks have,(more than 100.000.000 unique users [...]