02 Jul, 2007
Relevance, the holy grail of online advertising
Posted by: aarrieta In: Marketing Online
Advertising relevance turned into what all companies in the market are looking for.
Generating higher number of conversions with the lowest possible inventory, what generates more efficiency and therefore a higher return for the companies. Since advertisers pay more for campaigns with a lower cost that generate more.
At the beginning relevance search was about [...]
Tags: 24/7, AdECN, adsense, aQuantive, Atlas, BBVA, Double Click, eCPM, El País, Enrique Dans, Fotolog, geo relevancia, google, Julio Alonso, Merodeando, Microsoft, predictive, RealMedia, relevancia, Right Media, rmx, santo grial, Tecnología Behavioral, Tecnología Contextual, Tecnología Predictiva, Terry Samel, Uberbin, Wunderloop, Yahoo
