Ariel Arrieta [D-MTKG] » Dynamic Logic http://arielarrieta.com Blog personal, Online Marketing, Entrepreneurship, Tecnologia y algo mas... Tue, 07 Sep 2010 13:38:20 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Mobile Web Marketing actions increase brand awareness by 23.9% http://arielarrieta.com/en/2008/08/29/acciones-de-mobile-web-marketing-incrementan-el-reconocimiento-de-marca-en-239/?utm_source=rss&utm_medium=rss&utm_campaign=acciones-de-mobile-web-marketing-incrementan-el-reconocimiento-de-marca-en-239 http://arielarrieta.com/en/2008/08/29/acciones-de-mobile-web-marketing-incrementan-el-reconocimiento-de-marca-en-239/#comments Fri, 29 Aug 2008 20:10:16 +0000 aarrieta http://arielarrieta.com/en/?p=359

According to eMarketer, this year close to 5 billion dollars will be invested worldwide in Mobile Advertising and it will triple by the year 2011.

For the time being only 13% of Mobile Advertising campaigns are branding actions, compared to 87% of Direct Response.

Dynamic Logic has just completed a study in the USA and the UK where they measured the effect of branding on Mobile Marketing campaigns through different industries that includes: alcohol, cars, consumer electronics, CPG, entertainment, financial services, retail, telecommunications and travelling.

Link to the study: http://www.dynamiclogic.com/na/products/AdIndex/mobile.php

The campaigns include displays ads (banners) in WAP portals and downloadable mobile applications.

The study compares people exposed to advertising on mobile devices to people not exposed to them.

It has determined that Mobile Marketing campaigns are a very efficient media for branding and they are very useful to increase all the metrics of the conversion stages of the sales funnel.