I give you a preview of my column at www.periodicopublicidad.com from Madrid:
As well as communication and understanding between the members of a couple is complicated, even more when they speak different languages and believe that similar concepts represent the same or semiotic speaking, similar signifiers have similar meanings.
The same happens between TV advertisers and [...]
Tags:
beacon pixels,
Behavioral Targeting,
cobertura y frecuencia,
cookies,
cpa,
CPC. CPL,
cpm,
cpv,
CRT,
frecuency cap,
GRPs,
HiperSegmentación,
optimización dinámica,
puntos de cobertura,
TV,
Video Advertising
To the traditional buying models of online advertising -. CPM (cost per thousand), CPC (Cost per click), CPL (Cost per lead), CPA (Cost per action), revshare and its more avant-garde variations of other media like CPV (cost per view), or CLTV (Customer Lifetime Value) – we can add a feature that is cost per conversation.
On [...]
When we buy (sell) a CPA campaign, it is necessary to agree on which will be the conversion and how it is going to be measured.
The alternatives vary according to the type of campaign that you want to run:
1- Impulsive campaigns (paying post click)
If it is one of purchasing by impulse or with a [...]
