Share In 3 minutes AdAge shows you what is being discussed in this video, at the Manhattan Yale Club (NYC), in an event coordinated by IAB and Adsdaq. After watching it I thought about the following: • More than the metrics that explain the audience that the exchanges and adnetworks have,(more than 100.000.000 unique users [...]
Tags:
AdAge,
adnetwork,
Adsdaq,
Behavioral Targeting,
comescore,
IAB,
Inventario Premium,
Manhattan,
Manhattan Yale Club,
Marta Stuart Living Omnimedia,
mobile adnetwork,
MSLO,
NYC,
Randy Rotemberg,
ThinkoPanmure,
uniques users,
video adnetworks,
William Morrison
Share Four pieces of news on the last weeks about what Google is doing, impressed me since they show what Google is working on and it is not very difficult to imagine what the future road map looks like. News 1: The first one is related to Behavioral Targeting (BT) testing originally posted by the [...]
Tags:
adsense,
alexa,
Analitics,
Ballmer,
Behavioral,
Behavioral Targeting,
BT,
comescore,
compete,
Denker Uber,
Fox,
google,
Google Bar,
Google trends,
industria online,
Jose Luis,
ley privacidad,
Mariano Amartino,
nilsen,
relevancia,
roadmap,
Tecnorantes,
Turner
