15 Oct, 2008
In the UK online penetration grows reaching 18.7%
Posted by: aarrieta In: Marketing Online
Share UK advertisers are reducing their budgets and investing more in more efficient and measurable methods. This trend benefits online advertising, over other media and solidify the position of a third media after TV and press display. Obtaining more investment than press and classified ads, direct mail, directories, outdoor, radio and movie theaters. Share
Tags: cines, direct mail, directories, directorios, eMarketer, IAB, IAB UK, Interactive Advertising Bureau, marketing directo postal, movie theaters, online media, Outdoor, prensa y clasificados, press and classified ads, press display, PricewaterhouseCoopers, PwC, Radio, TV, via publica, WARC, World Advertising Research Center
