29 Aug, 2008
Mobile Web Marketing actions increase brand awareness by 23.9%
Posted by: aarrieta In: Marketing Online
Share According to eMarketer, this year close to 5 billion dollars will be invested worldwide in Mobile Advertising and it will triple by the year 2011. For the time being only 13% of Mobile Advertising campaigns are branding actions, compared to 87% of Direct Response. Dynamic Logic has just completed a study in the USA [...]
