XII Latin American Conference – Harvard Business School

BY aarrieta

Last week I was honored to be invited as a speaker to the new media panel in the XII Conference about Latin America that takes place at Harvard Business School (HBS) since two years ago, among other speakers such as Vicente Fox ( former president of Mexico), Ricardo Lagos (former president of Chile), Woods Staton ( CEO of McDonals Latin America) among others.

Unfortunately due to schedule problems I will no be able to attend the event, but I wanted to recommend it and invite you if you have any possibility of going.

This is the agenda:

Panels

“Doing Business in Latin America: The International Perspective” “Entrepreneurship in Latin America”“Social Impact: Doing Business at the Base of the Pyramid”

“New Media in Latin America: Disruption or Evolution?”

“Commodities: Developing LATAM’s comparative advantage”

“Situation of the Private Equity Industry in Latin America after the mortgage meltdown”

Keynotes

V.Fox
Vicente Fox

Former President of Mexico

Vicente Fox served as President of Mexico from 2000 to 2006. The first candidate from an opposition party to be elected president since 1920

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V.Fox
Woods Staton President & CEO of McDonalds Latin America

Woods Staton is the President and Chief Executive Officer of Arcos Dorados, the largest McDonald’s franchise in the world with over 1,750 restaurants

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My wife glad to see me in action again :) I’m gonna buy new bed this week, haha. Generic cialis without prescription! Our goal is to provide medications at discount rates to everyone who is affected by expensive local prices.
V.Fox
Ricardo Lagos

Former President of Chile

He was born on 2nd March 1938. Lawyer, Phd in Economics at Duke University. President of the Republic of Chile between 2000 and 2006

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Panel: “Doing Business in Latin America:

The International Perspective”

Latin America has been a primary choice for the expansion of companies based outside the region. American and European companies have traditionally dominated the foreign presence in Latin America, but in the last few years Asian companies have also multiplied their activity in the region. The panel will discuss why Latin America has been such an attractive market and how this is likely to evolve in the future.

In a large region twice the size of the US, with more than 20 countries and many cultural and political differences, how strong are the differences or similarities in the business environments? In what ways must companies from outside of Latin America change their business model to compete successfully in the region? To what degree must the international companies tailor their business models in each country? The panel will explore the particularities of customer and supplier behavior, the nature of competition and collaboration among companies. It will also address the institutional environment in the region. How do public institutions and policies affect the business environment? What are the trends in these policies and their consequences?

Finally, looking into the future, the panel will address the prospects for the region, the barriers and challenges to overcome, and how globalization is likely to change the Latin American markets.

V.Fox
Panel Moderator: Ricardo Hausmann

Professor, Harvard UniversityRicardo Hausmann is Director of Harvard’s Center for International Development and Professor of the Practice of Economic Development at the Kennedy School of Government

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V.Fox
Francisco Luzón López

EVP for Latin America, Banco Santander

Mr. Francisco Luzón is currently Executive Vice President for Latin America of the Spanish bank “Banco Santander”, where he has led a remarkable expansion in many Latin American countries…

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V.Fox
José Octavio Reyes

President Latin America Group, The Coca Cola Company

José Octavio Reyes is President of The Coca-Cola Company’s Latin America Group. Based in Mexico City, this Group encompasses Mexico, Central America, South America and the Caribbean…

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V.Fox
Gabriel Rozman

EVP, Tata Consultancy Services

Mr. Gabriel Rozman is the Executive Vice President for TCS’ Global Delivery Network worldwide since January 2010, being in charge of one of the company’s main strategies…

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Jorge A. Uribe

President (Latin America), Procter & Gamble

Jorge A. Uribe joined Procter & Gamble in August 1981, as a Marketing Assistant, based in Geneva. From there, he managed marketing operations for different countries where P&G did not have local organizations…

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Panel: “Entrepreneurship in Latin America”

With so much potential for growth, Latin America provides aspiring entrepreneurs with tremendous opportunities to build new businesses. In this panel, we explore the challenges unique to starting businesses in Latin America, for example: What is the best way to raise capital? How to best navigate the political and social contexts? How to transform undeveloped infrastructure into an opportunity? How to grow and achieve scale? How to overcome reputational issues and build a new brand?
V.Fox
Panel Moderator: Mukti Khaire

Associate Professor, Harvard Business School

Mukti Khaire is an Assistant Professor at Harvard Business School. She teaches the required first-year MBA course, “The Entrepreneurial Manager” and the second-year MBA course…

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V.Fox
Kenneth Mendiwelson

Founder and President, Refinancia SA

Founder and President Refinancia S.A. Prior to his involvement with Refinancia S.A., Mr. Mendiwelson worked for the financial industry practice of McKinsey & Co…

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V.Fox
Luis Tejado

CEO, Proteak

Luis Tejado is CEO of Proteak, which he grew from business plan to the second largest forestry operation in Mexico with financing of $13M…

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V.Fox
Mario Chady

President, Spoleto (Grupo Umbria)

At the age of 17, Mario Chady started his career in Brazil working in international trade, and eventually at 22 he started his first company, launching his career as an entrepreneur…

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V.Fox

Guibert Englebienne, CTO & Co-founder GlobantGuibert has an extensive experience in the information technology and communication industries. Prior to co-founding Globant, Guibert was IBM’s scientific researcher and later headed Technology for CallNow.com Inc…

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Panel: “Social Impact: Doing Business at the Base of the Pyramid”

The base of the economic pyramid (BOP) is a socio-demographic designation describing both the development needs and the market potential of over 4 billion people worldwide. The size and scope of the BOP market in 20 Latin American countries is impressive.Using a methodology developed with World Bank and Inter-American Development Bank economists, the BOP is defined as individuals earning less than $3,260 USD per year (PPP, 2005). In Latin America, that definition means that the BOP is 361 million people with aggregate income of $510 billion. Across the region, the BOP market share ranges from 25% to 65% of total household expenditures.The majority of Latin Americans suffer a “BOP penalty” in multiple forms: lack of access to essential goods and services, higher prices for goods and services, and/or poor quality of good and services. Reducing the poverty penalty is both a business opportunity for the private sector and defines a policy agenda for the public sector.

Our panelists will discuss a wide range of profitable opportunities to approach the BOP in a variety of industries and business models. From entrepreneurial ventures to multi-billion dollar corporations, the BOP is increasingly being reframed as an attractive market segment and capitalism is increasingly being looked to as a source of systemic social change.

The BOP is far too large to be ignored—as a market, as a matter of equity, and as a potential threat to social stability.

V.Fox
Panel Moderator: Michael Chu

Michael Chu is a Senior Lecturer in the Initiative on Social Enterprise of the General Management Group of the Harvard Business School. He is Co-Founder and Managing Director of the IGNIA Fund…

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V.Fox
Andrew Vesey

EVP and Regional President of Latin America and Africa, AES (Pan-LatAm energy)

Andrew Vesey is the Executive Vice President and Regional President of Latin America and Africa…

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V.Fox
Alvaro Rodriguez

IGNIA Partners, Chairman of Compartamos

Mr. Rodríguez serves as Chairman of the Board of Compartamos Banco (BMV: COMPART, www.compartamos.com), America’s largest microfinance organization…

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V.Fox

Ricardo Terán Terán,Co-founder and Managing Partner, Agora Partnerships

Ricardo is the co-founder and Managing Director for Central America of Agora Partnerships, a non-profit organization dedicated to fighting poverty by supporting…

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V.Fox

Armando Laborde

Armando Laborde is the director of Ashoka Mexico and Central America. Ashoka is a global organization that supports social entrepreneurs and believes that individuals can be the “Changemakers” that the world needs…

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Panel: “New Media in Latin America: Disruption or Evolution?”

The advent of the Internet dramatically altered the media landscape in the United States and Europe. New channels for distributing content fundamentally changedwho creates content and how to monetize it. Incumbents with profitable traditional media platforms struggled to adapt to the new landscape. Meanwhile, entrepreneurial ventures ranging from Google to the Huffington Post emerged and prospered.This picture hasn’t played out in the same way in Latin America. The adoption of new media in the region has been slow to date, but is rapidly increasing. This slow initial adoption allowed traditional media firms to adapt gradually, even as they watched their counterparts in more mature markets struggle. As a result, there have been limited new media opportunities for entrepreneurs in the region.

Improvements in Internet access in Latin America may create exciting new opportunities for entrepreneurs. As we approach this tipping point, will we see entrepreneurship in new media take off, and what form will these ventures take?

The New Media panel will shed light on the opportunities for both incumbent media firms and entrepreneurs in the new media space by drawing on the deep experience of panelists on both sides of the table.

V.Fox
Panel Moderator: Thomas Eisenmann

Professor Eisenmann is the William J. Abernathy Professor of Business Administration in the Entrepreneurial Management Unit at the Harvard Business School…

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V.Fox
Juarez Queiroz,

Globo

Juarez Queiroz has been the CEO of Globo.com since 2001. Mr. Queiroz is responsible for one of Brazil’s largest portals and, as Corporate Director for New Media at Organizações Globo…

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V.Fox
Gerardo Garbulsky

Oblogo

Co-founder and Director – Oblogo

Senior Advisor – The Boston Consulting Group

Organizer – TEDxBuenosAires

Gerardo spent 13 years at BCG where he led the development of the globa…

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V.Fox
Walter de Mattos Filho

Founder and CEO – Lance!

Together with major Brazilian investors, Walter created the LANCE! brand, of which group he has been the CEO and editor. LANCE! publishes the leading sports daily paper and sports only internet portal in Brazil, apart from other smaller businesses being leveraged…

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V.Fox
Ariel Arrieta

Founder of Digital Ventures, Directa Networks and InZearch

In 2009 he founded Nextperience an online creative agency, focused on social media and performance online campaigns. As an angel investor he owns equity and has a board position in companies like…

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Panel: “Commodities: Developing LATAM’s comparative advantage”

Commodities have been a key driver of economic development in Latin America and are likely to remain very relevant for the foreseeable future given the potential of the region’s natural resources and the expectation of increasing demand. However, there are challenges for Latin American commodity producers in the short, medium and long term.This panel will explore these challenges, possible strategies for established companies and opportunities for entrepreneurs. Some of the challenges include:-Complex political environments

-Global consolidation moves in most commodity industries

-Evolving relevance of key markets (US, Europe, China, India)

-Evolving technologies (ethanol, biotechnology, mining methods, etc.)

-Long investment cycles in scenarios of price volatility

-Increasing environmental pressures

-Shortage of skilled talent

-Aging workforces, assets and resources

V.Fox
Gerardo Garbulsky

Oblogo

Co-founder and Director – Oblogo

Senior Advisor – The Boston Consulting Group

Organizer – TEDxBuenosAires

Gerardo spent 13 years at BCG where he led the development of the globa…

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V.Fox
Roger A. Downey

CEO of Mineração e Metálicos SA (MMX)

In August 2009, Roger was appointed Chief Executive Officer and Investor Relations Officer at MMX Mineração e Metálicos SA, an EBX Group Company…

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Mariano Bosch

CEO and Cofounder, ADECO AGRO

Mariano is the CEO and Cofounder of Adecoagro, currently one of the leading companies in the production of food and renewable energy in South America…

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V.Fox
Marcelo Santos Pinelli

Strategic Planning Manager, PETROBRAS

Mr. Marcelo Santos Pinelli, Petrobras Downstream Strategic Planning Manager, is in charge of Downstream Planning Scenarios and Strategies covering refining, logistics/transport…

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V.Fox

Jorge Bande

Member of the Board, Codelco

Jorge is since 2006 member of the Board of Codelco, Chile´s state-owned mining company and the world´s largest copper producer. He also heads the Board’s Investment Committee.

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Panel: “Situation of the Private Equity Industry in Latin America after the mortgage meltdown”

After a decade of exponential growth in Private Equity investments in the United States, Private Equity funds were attracted to Latin America by the prospect of higher returns. Latin American Private Equity reached its peak in 2007 in terms of deals and fundraising. Activity has been hampered in 2008 and 2009 due to the global credit crisis, but the region has been one of the first to recover and shows a promising outlook. This panel will explore the challenges and opportunities that Private Equity funds face when investing in Latin America. It will do so by looking at the differences among countries in the region and the particularities of working in a market with scarce financing. Where are the most attractive investment opportunities most likely to arise? How will the industry develop going forward?
V.Fox
Panel Moderator: Francisco de Asis Martinez-Jerez

Francisco de Asís Martinez-Jerez joined the Harvard Business School faculty in 2001, where he has taught the first-year MBA course, Financial Reporting and Control and several Executive Education Programs…

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Mario Quintana

Managing Partner, Pegasus Capital

Mario Quintana is the Managing Partner of Pegasus Capital.Pegasus Capital is a fund management firm focused on Argentina with more than USD 500 M under management…

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Piero P. Minardi

Partner, Gávea

Joined Gávea in July 2006 becoming a Partner in December 2006 is dedicated to the Illiquid Strategies Group. Piero has extensive private market in Brazil…

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Santiago Castillo

Santiago Castillo is a Director at Advent International out of the Mexico City office where he has been based since 2003. Santiago has led or co-led the fund’s investments in Grupo Gayosso…

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Fernando Borges

Prior to joining Carlyle, Mr. Borges was a Managing Director of AIG Capital Partners and the head of AIGʹs private equity office in Brazil. While at AIG…

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Sponsor Coffee Chat: The Boston Consulting Group (BCG)

Topic: The 2009 BCG Multilatinas – A Fresh Look at Latin America and How a New Breed of Competitors Are Reshaping the Business Landscape

Latin America is undergoing a deep transformation. Some of its countries, particularly Brazil, achieved unprecedented levels of stability and present huge growth opportunities. In this context, a new breed of LA based challengers are internationalizing at an accelerated pace and are transforming the regional corporate landscape: the Multilatinas. A recent BCG study of the Multilatinas explores these trends, their lessons and implications. Gerardo Garbulsky, former Managing Director and Partner and currently Senior Advisor to BCG, will discuss key learnings from the report as well as first hand observations from his more recent work with these exciting companies.

V.Fox
Gerardo Garbulsky Oblogo

Co-founder and Director – Oblogo Senior Advisor – The Boston Consulting Group Organizer – TEDxBuenosAires

Gerardo spent 13 years at BCG where he led the development of the globa…

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Sponsor Coffee Chat: Genzyme

Topic: Delivering Biotech Solutions in Latin America

One of the world’s leading biotechnology companies, Genzyme is dedicated to making a major positive impact on the lives of people with serious diseases. Since 1981, the company has grown from a small start-up to a diversified enterprise with more than 12,000 employees in locations spanning the globe and 2008 revenues of $4.6 billion. Focused on innovation, our employees thrive in an entrepreneurial environment in which individuals can excel while building on their diverse strengths.

Genzyme has built a solid infrastructure in Latin America that allows the company to make its products available to patients in the whole region. Genzyme has grown from a modest entrepreneurial venture in Massachusetts to one of the world’s leading biotechnology companies.

V.Fox
Ms. Carolina Vallucci, Vice-President Renal Int., Genzyme Corp.

Presenter

Carolina has more than 15 years of experience in the pharmaceutical and biotechnology industries, with a major focus and extensive…

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