100 ways to kill a concept

BY aarrieta


A few days ago I found the manifest “1oo Ways to Kill a Concept” by Michael Iva who directs a very known marketing agency,  I thought it was interesting. Pablo portugal made the following presentation based on it:

You can find the complete manifesto at http://adholes.com/ or http://changethis.com/32.04.100WayskillConcept

100 maneras de ,matar una idea – Get more Business Plans

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