Ariel Arrieta [D-MTKG]

Share A few days ago I found the manifest “1oo Ways to Kill a Concept” by Michael Iva who directs a very known marketing agency,  I thought it was interesting. Pablo portugal made the following presentation based on it: Share

Share Not everything that goes around the internet are improbable urban myths or warning messages on the loss of privacy or the end of free services such as MSN. Sometimes there are some interesting contents that impact (virally) on people that read it to send it to their friends and they send it to their [...]

Share Microsoft finally launches PubCenter in beta, it contextual advertising solution after several months of being just for close accounts to MSN and now they are opening to the US market. Share

Share Not everything online are tweets and posts.  Technology can also connect street artist all around the world in a collective interpretation, joined by the same message: Enjoy: Link full page . Share

Share The presentation given by Don Epperson of Havas Digital, as Key Note Speaker at the Agency Summint in La Quinta, California, made it clear that Havas really understood and adapted it structure to take advantage of the value of optimization as part of the process of planning and measuring results as an integratin element. [...]

Share Fourteen Q&A on swine flu 1 What is swine flu? It is a respiratory syndrome on pigs caused by a virus, which causes frequent epidemic on these animals. It is a highly contagious respiratory syndrome.  Many animals usually get it but its mortality rate is low (4%). The virus transmits through pigs by aerosol [...]

Share Geoffrey Moore is a managing partner at a consulting firm in San Mateo, California, and a partner in a venture capital firm in Menlo Park, California. He is the author of Inside the Tornado, The Gorilla Game and Living on the Fault Line, all clasics marketing-technology book. This book Crossing the Chasm, from 1991, [...]

Share Adobe is developing a version of Flash for TV. This small piece of software in a nontraditional device could be the new operative system of TV and generate a disruption that could extend Internet outside the PC, to one of the most distributed electronic devices in the world. The product will be shown publicly [...]

Share Which is the first page that you visit when you go online? Most of the time is difficult to find in Argentina the same level of study that you can get in other more developed markets where companies directly or through other associations support the research industry. This is not the exception. The agency [...]

Share As we could predict after his VP of Operations at Globant, a strong company that had and still has a Google among its clients and that expects to go public when the share market makes it convenient. Share

Share TV has long been seen as the brand-building medium by excellence. Online display is gaining ground as a medium that, in some cases, can be at the core of the campaign. Both sides have a lot to learn from each other, as Hernan Lopez will argue in his presentation. Festival of Media, Valencia, Apr [...]

Share The European Union Commision is near to destroy one of the path that the industry had to balance the specific weight that Google has on the online advertising industry. Actually they have been pressuring the UK to limit the action of companies that as Phorm they are developing a business model in which they [...]

Share Tomorrow Thursday starts the tenth edition of NAVES which is a Business plan competition organizad by the Entrepreneurship center of IAE, of Austral University, where I will be part of the jury. Share

Share Each impression counts when creating a brand, it is the most important conclusion of the study carried out by Comscore in which they empirically verify the contribution to brand creation that has the conscious or unconscious view of each impression. Share

Share Even though Google offered 250 million dollars to buy Twitter, the failed attempo of Facebook, that Rupert is willing to  spend 750MM,  that Evan Williams, founder, is willing to reject the value of 1billion dollar I can think of the following based only on the press: Share

Share Chris Anderson is the editor of Wired magazine, which he has led to five National Magazine Award nominations. In 2005, he was named Advertising Age’s editor of the year. He previously worked at The Economist, Nature and Science magazines. The long tail, is one of the must read book of this industry. Share

Share The impact growth of advertising based on Performance compared to the based on CPM where the last year 57% of all online advertising was based on performance (CPA and CPC) while 39% was based on CPM. This difference grew from a 6% in 2007 to a 18% in 2008 and it is expected to [...]

Share This is a terrible piece of news for those that are trying to develop a model of content generation of professional video following the path of Hulu, TV.com and others.. The same way Google has to state that they are going to use behavioral targeting, they prefer to say “interest-based”, in this case using [...]

Share Clay Shirky writes and consults on the cultural implications of the Internet, and serves on the faculty of the Interactive Telecommunications Program at New York University. He sets out to explain how new electronic media are transforming society. In itself, that sounds common enough, but Shirky’s focus and specificity raise his book to a [...]

Share  Ad networks serve as brokers between Website publishers and advertisers, and the benefits for both can be significant. ThinkEquity listed four ways that ad networks create value: Creating scale and aggregation opportunities for marketers and, in the process, providing smaller publishers with access to advertiser demand for broad reach Providing marketers with a cost-effective [...]