Under this headline Universal McCann talks about the results of a study that they carried out in 29 countries and where 17,000 Internet users participated.
The study focus on measuring the influence that virtual relations have when people form their opinions through the Internet and social networks.
The document is really good and is available for you to download it here
To sum up, the study unfolds three trends:
- The increase of social media.
- The new digital friends
- And the proliferation of influential channels.
Enjoy!
