Ariel Arrieta [D-MTKG]

Last week the President of Argentina, Cristina Fernández de Kirchner,  came for the inauguration of the new building of Fox.
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Information technology is turning into a global “cloud” accessible from anywhere, says Ludwig Siegele (interviewed here). What does that mean for the way people conduct business?

Illustration by Matthew Hodson

IN THE beginning computers were human. Then they took the shape of metal boxes, filling entire rooms before becoming ever smaller and more widespread. Now they are evaporating [...]

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I wanted to share with you an article that was published by The Economist :

Having learnt from the dotcom bust, technology entrepreneurs hope to stay afloat this time around

Alamy

HALLOWEEN is still a week away, but homes throughout Silicon Valley are already adorned with images of witches, skeletons and assorted ghouls and gargoyles. Horror stories have [...]

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In Argentina economic cycles repeat every 6 to 10 years. Also historical mistakes are repeated, due to mainly a weakened institutionalization  and a strong power concentration on the executive power.
Today in Argentina there is a debate about the intention of the executive power to obtain the retirement funds and repurchase the public debt. It wasn’t [...]

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Under this headline Universal McCann talks about the results of a study that they carried out in 29 countries and where 17,000 Internet users participated.
The study focus on measuring the influence that virtual relations have when people form their opinions through the Internet and social networks.
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This video is the winner of the Tropfest NY 2008  a short-film festival , on September 26Th, at the World Financial Center, Battery Park City, the name of the film is ‘Mankind Is No Island’.

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Deepening the analysis that we made over the growth of online advertising in the UK, we can see that in the USA something similar is happening.
While the total investment decreases 1.6% , and Online grows an 8%  in the first semester of the year compared to the same period last year.

According to the study [...]

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Blog Action Day is an event that tries to join bloggers and to coordinate efforts of communication and to motivate idea exchange in order to solve social problems, in this case poverty.
Today is Blog Action Day about poverty and this is the reason I want to share some figures from Red Solidaria:
Numbers
In [...]

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UK advertisers are reducing their budgets and investing more in more efficient and measurable methods. This trend benefits online advertising, over other media and solidify the position of a third media after TV and press display. Obtaining more investment than press and classified ads, direct mail, directories, outdoor, radio and movie theaters.

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An elevator pitch is what you have to tell a potential investor or strategic partner in order to get a meeting where you can make a deeper presentation of the topic.

It is called elevator pitch because it should be possible to expose your idea to the investor on an elevator ride. This is [...]

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A study that Dinamic Loogic carried out called adReaction asses the perception towards ad formats (including pop ups and pop unders) and shows that consumers feel that it is “appropriate” to see 2 ads per hour about the content they are watching.

The interesting thing about the study is not the figure that you obtain [...]

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Taking into account the different experience from the previous local events of the industry (amdia, iab, smx, etc), I feel that the right people is not being convened or if it is they are not participating.
We end up seeing the same faces, talking about our products, services, innovations, buy we do not get away [...]

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From previous post

In 1999 we founded together with Anibal Sánchez I-Solution which mission was to provide the tools for the gold fever that Internet represented. Those tools were mainly ecommerce solutions, technological development, hosting and connectivity.

Initially, after renting offices, applying for the data provider and connection links permit and hiring the first employees, [...]

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This is what people under 24 years old seems to think but specially the ones under 17, according to data offered by Nielsen Mobile in its press release from September 22:

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I wanted to share with you an article that published my boss Hernan Lopez at Advertising Age
During soft times, needs and wants are reexamined. And when it comes to advertising investments, the line between both is famously thin. But it is precisely in those times when companies that spend wisely can capture market share at [...]

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In its 10th Anniversary Google launches the project 10100 (or Project 10 to the 100th), where they will provide 10M USD to no more than 5 ideas that could change the world.
The concept is to use the wisdom of the crowd to find and vote the best ideas. The methodology to be used is very [...]

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