August 25, 2008
Hulu : without ad inventory, they place ads even in the Error 404
Posted by: aarrieta In: Marketing Online
Hulu, the online site that appears of the joint venture between NBC and FOX where you can see professional content- not UGC, such as The Simpson, FAmily Guy, The office, etc.- is selling all its inventory.
The solution the have found to this “happy problem”, is to place ads (overlay ads) on the error 404 page, which is showed when a non existing page is requested. In this case appears the famous Doh! of Homer Simpson with an overlay of the ad.
Another example of a good message of how to take advantage of the error 404 is http://www.bluedaniel.com/404.shtml
As a final tip if you are outside the USA and you can not wait for the versions outside the US, which are coming soon, you have 2 alternatives. Both are bad and slow, but if moving to the US is not an option: 1. you can use a corporate VPN of a network of a multinational that assigns and IP of the US (my case) or 2.You can use some proxy http which you can find googling: Hulu + Proxy.
