There is a higher interest on semantic technology

There is a joke in the world of web technology that have become a cliché in which it is said that “semantic analysis is and will always be the future”.  It makes clear reference of where to go, but at … Continue reading

BY aarrieta

The result is more than the sum of its parts (at least for CPA and CPC)

One of the many suprises that I’ve had at my stay in Harvard Business School, was to find this paper where with an academic aproach, they reached a conclusion about something learned in practice, but the real surprise was to … Continue reading

BY aarrieta

Google annual self review with missing parts

Every year Larry Page and Sergey Brin take turns writing a letter that is included in the annual report. This time is the turn of Sergey. In this letter, you can review the main achievements of Google they more than 10 years … Continue reading

BY aarrieta

Marketing: How to marketing on Twitter

A few days ago Twitter announced on their status blog that all Twitter users are only allowed to follow a maximum of 1000 people per day. This rule was designed to cut down on follow spam’, the act of following … Continue reading

BY aarrieta

Ybrant acquires Dream Ad

Inspite of the crisis, the industry is still moving and M&A transactions are still taking place especially in the AdNetworks area, where there is still an area in the process of concentrating. From the M&A point of view it seems … Continue reading

BY aarrieta

Gonzalo Alonso makes some moves and Google continues getting more Brazilian.

As we could predict after his departure from Google, it wouldn’t take long for Gonzalo Alonso to find a place in the industry where he could continue adding value. The first piece of news that we received was his incorporation … Continue reading

BY aarrieta

Ad networks in US

 Ad networks serve as brokers between Website publishers and advertisers, and the benefits for both can be significant. ThinkEquity listed four ways that ad networks create value: Creating scale and aggregation opportunities for marketers and, in the process, providing smaller … Continue reading

BY aarrieta

Book Review: Marketing to the Social Web

Larry Weber is the founding chairperson of the Massachusetts Innovation and Technology Exchange and also autor of Marketing to the Social Web At first glance, this is yet another cover of a familiar tune: Get online because it is the … Continue reading

BY aarrieta