There is a joke in the world of web technology that have become a cliché in which it is said that “semantic analysis is and will always be the future”. It makes clear reference of where to go, but at … Continue reading
The blogosphere has reached a point where it is no longer distinct from mainstream media. Blog sites now touch tens of millions of people in the US, and the numbers of blog readers and blog creators are expected to continue … Continue reading
One of the many suprises that I’ve had at my stay in Harvard Business School, was to find this paper where with an academic aproach, they reached a conclusion about something learned in practice, but the real surprise was to … Continue reading
Every year Larry Page and Sergey Brin take turns writing a letter that is included in the annual report. This time is the turn of Sergey. In this letter, you can review the main achievements of Google they more than 10 years … Continue reading
Last week the American Advertising Agencies Association better known as AAAA organized the “2009 Leadership Conference” where one of the main events was the participation of Jason Kilar CEO of Hulu. buy generic nolvadex
A few days ago Twitter announced on their status blog that all Twitter users are only allowed to follow a maximum of 1000 people per day. This rule was designed to cut down on follow spam’, the act of following … Continue reading
Inspite of the crisis, the industry is still moving and M&A transactions are still taking place especially in the AdNetworks area, where there is still an area in the process of concentrating. From the M&A point of view it seems … Continue reading
Microsoft finally launches PubCenter in beta, it contextual advertising solution after several months of being just for close accounts to MSN and now they are opening to the US market.
Adobe is developing a version of Flash for TV. This small piece of software in a nontraditional device could be the new operative system of TV and generate a disruption that could extend Internet outside the PC, to one of … Continue reading
As we could predict after his departure from Google, it wouldn’t take long for Gonzalo Alonso to find a place in the industry where he could continue adding value. The first piece of news that we received was his incorporation … Continue reading
TV has long been seen as the brand-building medium by excellence. Online display is gaining ground as a medium that, in some cases, can be at the core of the campaign. Both sides have a lot to learn from each … Continue reading
The European Union Commision is near to destroy one of the path that the industry had to balance the specific weight that Google has on the online advertising industry. Actually they have been pressuring the UK to limit the action … Continue reading
Each impression counts when creating a brand, it is the most important conclusion of the study carried out by Comscore in which they empirically verify the contribution to brand creation that has the conscious or unconscious view of each impression.
The impact growth of advertising based on Performance compared to the based on CPM where the last year 57% of all online advertising was based on performance (CPA and CPC) while 39% was based on CPM. This difference grew from … Continue reading
This is a terrible piece of news for those that are trying to develop a model of content generation of professional video following the path of Hulu, TV.com and others.. The same way Google has to state that they are … Continue reading
Ad networks serve as brokers between Website publishers and advertisers, and the benefits for both can be significant. ThinkEquity listed four ways that ad networks create value: Creating scale and aggregation opportunities for marketers and, in the process, providing smaller … Continue reading
In an industry where the main source of income is advertising sales it is important to understand what has been happening in the mind of the advertisers, specially in a financial crisis moment.
As Eric Feng, CTO and SVP of Hulu, tells us in an interview at SXSW, where they are trying to determine the way of showing
Larry Weber is the founding chairperson of the Massachusetts Innovation and Technology Exchange and also autor of Marketing to the Social Web At first glance, this is yet another cover of a familiar tune: Get online because it is the … Continue reading
To mention the article published by Lalo, I want to thank the people of the magazine TDI (Tecnología Diseño Innovación) for including my blog among the 50 best blogs of Argentina (in alphabetical order). AMPHIBIA http://www.amphibia.com.ar ARIEL ARRIETA http://www.arielarrieta.com BA … Continue reading