Changes on the advertising ecosystem

Online advertising is becoming more and more sophisticated, and the industry is going through a specialization process, where competing spaces are being delimited. They are mainly pushed by the technological development which is allowing the creation of value of a … Continue reading

BY aarrieta

Google explains its dynamic allocation

Google published information on how publishers can maximize their income using  DoubleClick Ad Exchange among other Google products.  The post written by Neal Mohan, VP of Product Management,  on Google’s blog (post) Includes a document of 2 pages to download. There … Continue reading

BY aarrieta

My presentation at the World Business Forum

As in Milan and New York this week took place in Buenos Aires the  World Business Forum, the most important management event of the country, where for two days you had the opportunity of listening and talking to people such … Continue reading

BY aarrieta

Book review: The Facebook Era -Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

canadian pharmavy generic viagra Clara Shih is a product line director for the customer relationship management firm Salesforce.com. She formerly worked for Microsoft and Google, and developed Facebook’s first business application. Unesco commissioned her first book, Using New Media , … Continue reading

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The Black Swan- The Impact of the Highly Improbable By Taleb

clomid male Nassim Nicholas Taleb , a former derivatives trader, is Dean’s Professor in the Sciences of Uncertainty at the University of Massachusetts and teaches at New York University’s Courant Institute of Mathematical Sciences. He also wrote Fooled by Randomness … Continue reading

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There must be something in the air…

Something good must be happening in Argentina, specially at Palermo Valley (the community, not the event), that I don’t know if I should call it the tango effect or what.

BY aarrieta

Gary Hamel and the F generation (Facebook)

no prescrition brand name xenical Gary Hamel is one of my favorites gurus, autor of books like :The Core Competence of the Corporation, Strategy as Revolution, Competing for the future, Alliance Advantage: The Art of Creating Value Through Partnering , … Continue reading

BY aarrieta

The new frontier semantic engines

how much cialis The difference between making a question and getting an answer and writing a couple of keywords and getting a list of links with documents is pretty big.

BY aarrieta