Online industry is from Mars and TV advertisers are from Venus

I give you a preview of my column at www.periodicopublicidad.com from Madrid: As well as communication and understanding between the members of a couple is complicated, even more when they speak different languages and believe that similar concepts represent the … Continue reading

BY aarrieta

Sticky: Agency conflict in Advertising

In economy is known as “principal-agent problem” or agency conflict where all difficulties that arise from asymmetric information, when the principal (a client for example) hires an agent (an advertising agency or a media) to perform a job for him, … Continue reading

BY aarrieta

Phorm, NebuAD and Front Porch: a new song among so much karaoke

Behavioral Marketing techniques are a common, sophisticated practice today, with a growing market as the one who work in this industry know, which objective is to improve and achieve advertising relevance. Being a standardized practice takes the industry to a … Continue reading

BY aarrieta