Fanwards: What does your brand do for you?

BY Nora Palladino

NXTP Labs is full of innovative companies. We introduce Fanwards, a company that consists of a great transdisciplinary team: Tomas Caraccia (alias “Tom”), Ignacio Harriague (alias “Nacho”) and Guido Vilariño (not known alias). Their disciplines are in design, economics and systems and all that combination and a little music, led to the company. Professionally, they have come from the fields of marketing and video games.

Fanwards is a mobile platform that allows users to transform what do for their
favorite brands and turn them into points and redeem them for profit. They are in the way of rewards, designed as a game. In fact, “gammification”  is their philosophy.

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