November 12, 2009
Del top 50 anunciantes de USA mas del 70% son DR
Posted by: aarrieta In: Marketing Online
Del reporte de Top 50 anunciantes de USA por media value que provee TNS Media Intelligence, se pude ver que mas del 70% de los anunciantes son anunciantes de Direct Response.
Si comparamos este reporta a lo largo del tiempo vemos que la unica categoria de anunciantes de Branding que esta invirtiendo fuertemente son las companias automotrices, y el resto de las industrias solo se ven inversiones importantes en los productos que pueden demostrar un retorno de inversion interesante.
Saquen sus conclusiones:
Top 50 Internet Advertisers by Media Value,
August 2009 |
| Position |
Advertiser |
Media Value
($000) |
| 1 |
Scottrade: online |
67,228.4 |
| 2 |
Scottrade Stock Brokerage: Consumer Services |
32,918.0 |
| 3 |
TD Ameritrade Brokerage: Consumer Services |
24,232.9 |
| 4 |
Sprint Wireless Service: Consumer Wireless Service |
21,860.2 |
| 5 |
Lowermybills.com: Online |
17,481.7 |
| 6 |
FreeScore.com: Online |
16,773.8 |
| 7 |
Netflix.com Store: Online |
14,837.7 |
| 8 |
Verizon: Consumer Wireless Service |
12,921.7 |
| 9 |
E Trade Financial: Consumer Services |
12,754.1 |
| 10 |
Seroquel XR: Bipolar Depression Rx |
11,419.6 |
| 11 |
E Trade Financial: Online |
11,368.3 |
| 12 |
AT&T : Consumer Wireless Service |
10,523.7 |
| 13 |
University Of Phoenix |
9,615.1 |
| 14 |
Volvo XC60: European Crossover Utility Vehicle |
7,640.8 |
| 15 |
K12 Virtual Public Schools: Online |
7,395.1 |
| 16 |
ClassesUSA.com Adult Education: Online |
7,189.3 |
| 17 |
Ad Council |
5,842.6 |
| 18 |
Directbuy Showroom and Design Centre |
5,840.4 |
| 19 |
Travelocity Travel SVC: Online |
5,506.9 |
| 20 |
Bank Of America Home Loans: Consumer Mortgage Loan |
5,090.6 |
| 21 |
ShareBuilder.com Invstng: Online |
5,046.1 |
| 22 |
Classmates.com: Online |
4,515.8 |
| 23 |
Visa: Personal Credit Card |
4,345.3 |
| 24 |
Lowes Building Supply Store |
4,169.0 |
| 25 |
Staples Office Supply: Office Supply Store |
3,964.2 |
| 26 |
Vacations to Go Travel Service: Online |
3,789.1 |
| 27 |
AMP Energy 500: Sponsored Event |
3,740.5 |
| 28 |
TD Ameritrade Brokerage: General Promotion – Investment Products & Services |
3,565.3 |
| 29 |
Best Western Hotels: Online |
3,504.7 |
| 30 |
Lendingtree.com Mortgage: Online |
3,478.9 |
| 31 |
Directbuy.com: Online |
3,310.9 |
| 32 |
Superpages.com: Online |
3,307.1 |
| 33 |
Verizon FIOS: ISP/Phone/TV |
3,279.9 |
| 34 |
Bank Of America: General Promotion – Consumer Banking Services |
3,161.4 |
| 35 |
Weight Watchers: Online |
3,036.4 |
| 36 |
Constant Contact Marketing |
3,011.0 |
| 37 |
Findtherightschool.com: Online |
2,969.8 |
| 38 |
Viagra: Impotence Rx |
2,788.6 |
| 39 |
University of Phoenix: Online |
2,775.2 |
| 40 |
Chevrolet Malibu: Domestic Passenger Auto |
2,722.2 |
| 41 |
Ford Taurus: Domestic Passenger Auto |
2,697.6 |
| 42 |
Stubhub Tickets Agency: Online |
2,686.4 |
| 43 |
Nextag.com: Online |
2,529.3 |
| 44 |
Best Buy Electronics Store: Consumer Electronics Store |
2,475.1 |
| 45 |
Freecreditreport.com: Online |
2,416.7 |
| 46 |
Neiman Marcus: General |
2,397.9 |
| 47 |
HSBC Direct Online Savings: Consumer Online Banking |
2,337.7 |
| 48 |
Insidera.com: Online |
2,309.3 |
| 49 |
Degrees.info: Online |
2,237.9 |
| 50 |
Bank Of America Add It Up Cash Back: Check Card & Personal Credit Card |
2,226.1 |
| |
GRAND TOTAL |
$403,236 |
|
|
Metodología: El cuadro representa el valor de la publicidad en formatos estandard y no estandar utilizando una metodologia basada en CPM. Los estimados de gastos de medio no siempre toman en cuenta consideraciones especiales, inclusive descuentos a los publishers, acuerdos de trueques, co patrocinio, relaciones de afiliaciones.
