ARIEL ARRIETA TO TRANSITION FROM HIS ROLE AS HEAD OF TECHNOLOGY AT “.FOX NETWORKS” TO SENIOR ADVISOR

BY aarrieta

Ariel ArrietaFOR IMMEDIATE RELEASE

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ARIEL ARRIETA TO TRANSITION FROM HIS ROLE AS HEAD OF TECHNOLOGY AT “.FOX NETWORKS”

Los Angeles, CA, June 29, 2009 – .Fox Networks, a Fox International Channels and News Corporation company, reported today Ariel Arrieta is transitioning into a senior advisory role.

Ariel Arrieta co-founded in 2003 Digital Ventures (aka Directa Networks), and InZearch (search engine marketing) and grew the business to become one of the leading Ad Networks in Latin America. Both companies were acquired by Fox International Channels in July 2007

Hernan Lopez, President of .Fox Networks said, “Ariel’s ability to see around corners has helped Fox provide a technical platform that has helped deliver a competitive solution for our clients. His launch and stewardship of mediaLab, our internal emerging technology development team, has delivered continual enhancements to our product’s performance. He has also played a key role shaping the international expansion strategy for our ad network.  We are very grateful for his many contributions since the acquisition of Directa and we look forward to his continued support in the planning and development of our technology roadmap.”

“Becoming part of the Fox family and using these resources to build upon the initial technology platform we developed at Directa is a tremendous source of pride and accomplishment for me”, said Ariel Arrieta. “By taking advantage of the strengths of both companies, we have been able to achieve extraordinary growth and deliver substantial value to our shareholders”.

Regarding his future, Ariel said, “I’m really excited about pursuing new opportunities in the new media space. I’m also quite happy that I will continue to play an important role defining the technology strategy for .Fox Networks.”

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