The result is more than the sum of its parts (at least for CPA and CPC)

BY aarrieta

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One of the many suprises that I’ve had at my stay in Harvard Business School, was to find this paper where with an academic aproach, they reached a conclusion about something learned in practice, but the real surprise was to find people like this making the same questions from an academic point of view.

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7 thoughts on “The result is more than the sum of its parts (at least for CPA and CPC)

  1. Estimado Ariel:

    Respecto al post sobre la eficiencia de los modelos CPC vs CPA y su explicacion mediante integrales me pregunto: “Estan ustedes hablando en serio?” Mucho me temo que se les ha ido irremediablemente la cabeza y que estan perdiendo todas las referencias. El marketing es mucho mas que la aplicacion de un modelo matematico.

  2. Hola Antonio,
    Por lo que leí del post de Ariel, me dio la impresión de que ambos caminos se complementan. Cada uno puede sacar provecho de los aportes del otro ¿no?

    He escrito un par de artículos sobre diversos temas (algunos más entretenidos que otros) justamente comentando (en mi opinión y nada más que mi opinión) dicho complemento. Acá por ejemplo: http://1d345.blogspot.com/2009/05/como-generar-

    Saludos!
    Matías

  3. Gracias por el comentario

    Así como en la bolsa o los movimientos de las olas se pueden explicar
    matemáticamente con las series de fibonacchi, el marketing y
    especialmente las respuestas a las campanas en un mercado regulado por
    la oferta y demanda como son las subastas de inventario también pueden
    explicarse matemáticamente.

    Aunque no deja de ser un modelo que trata de interpretar una porción
    de la realidad. Pero esa interpretacion al menos sirve para tomar
    decisiones.

    El 22/05/09, Disqus <> escribió:

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