Book Review: The Green Marketing Manifesto

BY aarrieta

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John Grant is a marketing professional and the author of several marketing books,
including After Image and Brand Innovation Manifesto. Now we are reviewing The Green Marketing Manifesto.

Hype won’t do any longer; when people buy “green” they want to know they’re making
a real contribution to solving global environmental problems. Although consumers
no longer buy the message of unbridled consumption, the goals of marketing and
sustainability don’t have to conflict. John Grant recreates the field of marketing for the
new “green” era with ingenuity and verve. Through varied examples, he analyzes what
works and why, and leaves readers with a meaningful set of tools for thinking about their
own projects.

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