The future of advertising relevance

BY aarrieta

futuro

The future of advertising relevance was the title and topic of my presentation at Digital Talk a few months ago, an event that we organized together with Damian Voltes and   Mariano Amartino,  where we invited 20 CEOs to inspire each other.

In this presentation of a little more than 10 minutes I pretend to talk about the current situation of the advertising relevance briefly explaining what predictive optimization, contextual and behavioral targeting are, to be able to later develop 6 cases of companies that have great ideas that could change this paradigm if the achieve a good implementation of this ideas.

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6 thoughts on “The future of advertising relevance

  1. Pingback: Finalmente Google Adsense se suma al Behavioral Targeting | Ariel Arrieta

  2. Ariel, la verdad que me quede muy impresionado con esta presentacion. Creo que la bajada a tierra de estos conceptos (complejos) logrando la simplicidad y claridad con la que los pusiste es admirable. Congrats!

  3. Ariel, la verdad que me quede muy impresionado con esta presentacion. Creo que la bajada a tierra de estos conceptos (complejos) logrando la simplicidad y claridad con la que los pusiste es admirable. Congrats!

  4. Pingback: Crece el interes en tecnologia semantica | Ariel Arrieta

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