online marketing, entrepreneur

Ariel Arrieta [D-MTKG]

September 26, 2008

Los ISPs mas grandes de USA piden Opt-IN BT

Posted by: aarrieta In: Marketing Online

3 de los 4 ISPs mas grande de USA (AT&T, Time Warner Cable y Verizon), quienes todavía no están haciendo nada en relación al Behaioral targeting se manifestaron a favor del uso de estas herramientas , con previo conocimiento expreso (optin) por parte del usuario y de esta manera se lo manifestaron a la Comisión del Senado de los estados unidos que se esta ocupándose del tema.

La propuesta de los ISP por supuesto no es que el senado regule la practica, si no asegurarles que no tienen por que regular, que ellos cuando decidan comenzar con sus programas de Behavioral Targeting, van a darles a los clientes una descripción detallada y pedirles permiso previamente a traquear sus actividades online.

Los ISPs esta apostando a un negocio mas chico (solo optin y no optout) pero que halla un negocio al fin.

Este acción esta inmersa en el contexto que comentábamos en el post anterior sobre la maduración del mercado de ISPs y lo que esta ocurriendo con Nebu Ad (Modelo opt-out) en USA y Phorn en UK. Donde Phorn ya logro el ok Legal

Mas info: en NYT

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View Comments to "Los ISPs mas grandes de USA piden Opt-IN BT"

1 | jameshaft

September 26th, 2008 at %H:%M

Avatar

This is the part that had me laughing:

“However, the ISPs also suggested that legislation is not now needed to protect customer privacy online. Despite a flurry of concern in recent months about some ISPs tracking subscriber activities, lawmakers should give ISPs and Web businesses time to develop a set of best practices for behavioral advertising and information collection, said Tom Tauke, Verizon's executive vice president for public affairs, policy and communications.”

Why not just let them hold our info and our money, and only give it back to us when we ask! lol!

I think that the model should be an open standard, like credit. If you collect information, then the consumer should have the right to review and edit their file and the advertisers should be required to show a link to the database which initiates any contact, so that the consumer can see how the advertiser chose him as a target.

All this should be couched in anonymity, so that only behavioral patterns can be tracked and never personal identity or persona identifiers, like tel numbers, credit cards and ID numbers.

A well designed standard would benefit all users equally.

jh

2 | aarrieta

September 26th, 2008 at %H:%M

Avatar

Hi James,

yes,It should be couched in anonymity, so that only behavioral patterns can be tracked and never personal identity or persona identifiers, even preferences.
I believe that this technologies is capable to compete with google´s contextual tech.

Cheers,
Ariel

3 | jameshaft

September 26th, 2008 at %H:%M

Avatar

so let's create the platform and set the standard!

jh

4 | jameshaft

September 26th, 2008 at %H:%M

Avatar

any contact with the six degrees media folks?

5 | aarrieta

September 26th, 2008 at %H:%M

Avatar

Sounds great!,
i see the opportunity, looks very clear to me.

We are following the development of this industry very close.

Cheers,
Ariel

6 | jameshaft

September 26th, 2008 at %H:%M

Avatar

This is the part that had me laughing:

“However, the ISPs also suggested that legislation is not now needed to protect customer privacy online. Despite a flurry of concern in recent months about some ISPs tracking subscriber activities, lawmakers should give ISPs and Web businesses time to develop a set of best practices for behavioral advertising and information collection, said Tom Tauke, Verizon's executive vice president for public affairs, policy and communications.”

Why not just let them hold our info and our money, and only give it back to us when we ask! lol!

I think that the model should be an open standard, like credit. If you collect information, then the consumer should have the right to review and edit their file and the advertisers should be required to show a link to the database which initiates any contact, so that the consumer can see how the advertiser chose him as a target.

All this should be couched in anonymity, so that only behavioral patterns can be tracked and never personal identity or persona identifiers, like tel numbers, credit cards and ID numbers.

A well designed standard would benefit all users equally.

jh

7 | aarrieta

September 26th, 2008 at %H:%M

Avatar

Hi James,

yes,It should be couched in anonymity, so that only behavioral patterns can be tracked and never personal identity or persona identifiers, even preferences.
I believe that this technologies is capable to compete with google´s contextual tech.

Cheers,
Ariel

8 | jameshaft

September 26th, 2008 at %H:%M

Avatar

so let's create the platform and set the standard!

jh

10 | aarrieta

September 26th, 2008 at %H:%M

Avatar

Sounds great!,
i see the opportunity, looks very clear to me.

We are following the development of this industry very close.

Cheers,
Ariel

11 | La EU presiona a Uk para limitar las tecnologias de Phorm | Ariel Arrieta

April 16th, 2009 at %H:%M

Avatar

[...] NebuAd, quien pretendia seguir el mismo modelo en USA termino agonizando, principalmente por presion… Phorm comenzo con el pie derecho, pero no creo que soporte la presion. Por lo pronto el gobierno de UK dejo pasar la fecha para presentar la defensa de Phorm [...]

12 | La EU presiona a Uk para limitar las tecnologias de Phorm | Marketing viral en internet,afiliados,trafico,ganar dinero,recursos,ventas,negocios,publicidad,adsense...

September 22nd, 2009 at %H:%M

Avatar

[...] NebuAd, quien pretendia seguir el mismo modelo en USA termino agonizando, principalmente por presion… Phorm comenzo con el pie derecho, pero no creo que soporte la presion. Por lo pronto el gobierno de UK dejo pasar la fecha para presentar la defensa de Phorm [...]

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> Desde 1994 trabajo en la Industria Online
> Emprendedor Serial y Angel Investor
> Actualmente VP Technology en .Fox Networks
> Co-Fundador de Digital Ventures, Directa Networks e InZearch, (adquiridas por Fox/News Corp)... mas info en mi Bio

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