Los ISPs mas grandes de USA piden Opt-IN BT | Ariel Arrieta

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16:21 16:21, 16:21

Los ISPs mas grandes de USA piden Opt-IN BT

Posted by: aarrieta In: Marketing Online

3 de los 4 ISPs mas grande de USA (AT&T, Time Warner Cable y Verizon), quienes todavía no están haciendo nada en relación al Behaioral targeting se manifestaron a favor del uso de estas herramientas , con previo conocimiento expreso (optin) por parte del usuario y de esta manera se lo manifestaron a la Comisión del Senado de los estados unidos que se esta ocupándose del tema.

La propuesta de los ISP por supuesto no es que el senado regule la practica, si no asegurarles que no tienen por que regular, que ellos cuando decidan comenzar con sus programas de Behavioral Targeting, van a darles a los clientes una descripción detallada y pedirles permiso previamente a traquear sus actividades online.

Los ISPs esta apostando a un negocio mas chico (solo optin y no optout) pero que halla un negocio al fin.

Este acción esta inmersa en el contexto que comentábamos en el post anterior sobre la maduración del mercado de ISPs y lo que esta ocurriendo con Nebu Ad (Modelo opt-out) en USA y Phorn en UK. Donde Phorn ya logro el ok Legal

Mas info: en NYT

Tags: aol, AT&T, Behavioral Targeting, BT, isp, senate, Time Warner Cable, us senate, Verizon

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jameshaft 3 months ago 1 point
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This is the part that had me laughing:

"However, the ISPs also suggested that legislation is not now needed to protect customer privacy online. Despite a flurry of concern in recent months about some ISPs tracking subscriber activities, lawmakers should give ISPs and Web businesses time to develop a set of best practices for behavioral advertising and information collection, said Tom Tauke, Verizon's executive vice president for public affairs, policy and communications."

Why not just let them hold our info and our money, and only give it back to us when we ask! lol!

I think that the model should be an open standard, like credit. If you collect information, then the consumer should have the right to review and edit their file and the advertisers should be required to show a link to the database which initiates any contact, so that the consumer can see how the advertiser chose him as a target.

All this should be couched in anonymity, so that only behavioral patterns can be tracked and never personal identity or persona identifiers, like tel numbers, credit cards and ID numbers.

A well designed standard would benefit all users equally.

jh

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aarrieta 3 months ago 1 point
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Hi James,

yes,It should be couched in anonymity, so that only behavioral patterns can be tracked and never personal identity or persona identifiers, even preferences.
I believe that this technologies is capable to compete with google´s contextual tech.

Cheers,
Ariel

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jameshaft 3 months ago 1 point
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so let's create the platform and set the standard!

jh

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aarrieta 3 months ago 1 point
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Sounds great!,
i see the opportunity, looks very clear to me.

We are following the development of this industry very close.

Cheers,
Ariel

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jameshaft 3 months ago 1 point
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.

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