Multiple surprises while having breakfast with Mark Papia (MySpace)

San Francisco: Taking advantage of the trip to San Francisco to attend Ad-Tech SF, we coordinated a series of meetings with the main publishers and advertisers of the US West Coast. In this case with MySpace. The purpose of the breakfast … Continue reading

BY aarrieta

Behavioral Targeting to find US-Hispanics

US-Hispanic market is one of the fastest growing segments and whose purchase power today represents 8.5% of US total, and will reach 11% by 2010. Taking into account that the Latin population represents 14% of the adult population of US  … Continue reading

BY aarrieta