Ariel Arrieta

04:49 PM 04:49 PM, 04:49 PM

Annual ranking of the top online brokers

Posted by: aarrieta In: Y algo mas...

ranking-barrons

Since a few months ago I have been operating with options and stocks with an online broker (ThinkOrSwim.Com). Read the rest of this entry »

08:07 PM 08:07 PM, 08:07 PM

The crisis, another way of understanding the problem

Posted by: aarrieta In: Marketing Online

This is a video explaining the crisis and the way people see it, in my opinion is very funny and ironic.

Enjoy!

09:38 AM 09:38 AM, 09:38 AM

Other business recession-proof?

Posted by: aarrieta In: Marketing Online

recessionproofcoverThere are other businesses besides Online Advertising that have proved to be recession-proof—so far, at least. Read the rest of this entry »

02:27 PM 02:27 PM, 02:27 PM

TOP 10 Web Entrepreneurs of Latin America 2008

Posted by: aarrieta In: Entrepreneurship

The web sitePulso Social  has done the TOP 10 Web - Entrepreneurs of Latin America and I had been included along with many friends.

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04:20 PM 04:20 PM, 04:20 PM

Revenue Science on the top 5

Posted by: aarrieta In: Marketing Online

According to  the magazine Adage and the study from Attributor, on Adservers market share, Revenue Science is on the position number 4, after Double Click, Google, Yahoo and before AOL.

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03:07 PM 03:07 PM, 03:07 PM

Annual Balance: the 10 best viral videos of 2008

Posted by: aarrieta In: Marketing Online

End of the year and is time for balances and reflections. One way of making a balance is to get the best X of each thing.  Most of the time when you list the 10 most… more are the videos left out than the one included in the list.

In this case we are going to review the 10 top viral videos of 2008 put together by GoViral (uk) and listed by the number of visits in Youtube, Dailymotion, Metacafe, Break and Vimeo. It was also taken into account people’s veredict….

Enjoy:

1. Wassup anno 2008

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03:17 PM 03:17 PM, 03:17 PM

Behavioral targeting: the futuro has been here for some time

Posted by: aarrieta In: Marketing Online

This week while having lunch with some people from the industry, I was surprised to hear from them their perception that behavioral targeting is something that will come in the future. Paraphrasing the Argentine philosopher Solari, the future has been here for quite some time, and who can see it will be able to take advantage of the opportunities that it generates.

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10:46 AM 10:46 AM, 10:46 AM

Solvable problems that cannot find a solution

Posted by: aarrieta In: RSE

Eight children under 5 years old die every day in Argentina due to malnutrition. The figure was reported yesterday by Juan Carr, leader of  Red Solidaria and member of the Center against Hunger (Centro de Lucha contra el Hambre), annex of the Veterinary University of Buenos Aires (UBA).

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08:47 PM 08:47 PM, 08:47 PM

Presentation at the National Forum of Entrepreneurial Capital

Posted by: aarrieta In: Entrepreneurship

The  Technological and Scientific Entrepreneurship Organization (Emprendimientos Científicos y Tecnológicos) (IECyT) invited companies and entrepreneurs to the 5th National Forum of Entrepreneurial Capital, that took place at Cema University in Buenos Aires on October 28Th and 29Th.

There I had the opportunity of sharing with the audience the experience of having found, developed and sold Digital Ventures:

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02:27 PM 02:27 PM, 02:27 PM

Despite the crisis online advertising is still growing

Posted by: aarrieta In: Marketing Online

Despite the economical crisis that doesn’t seem to reach bottom, just some stops on its unstoppable fall, advertising on Internet is still growing:

According to several studies there is evidence of a great deceleration of the online advertising market, but compared to other crisis like the dot com growing is still happening, closing the year positively and with projection of at least one digit growth for the beginning of 2009.

The sources of these studies are Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) who are expecting the online marketing investment to be of $25.7 billion for 2009. That represents 8.9% over the $23.6 billion that are expected to close 2008.

Another more optimistic study that eMarketer conducte in August, after the highest impact of the economic crisis, where they forecast a online advertising investment growth of 14.5% for 2009.

Another appreciation is the growing rate of Video and the importante of search in the media mix, which is getting stronger with the crisis due to the perception of a higher possibility of measuring the ROI.

These studies come from the advertising market in the USA, where there is more fresh data and where the impact of the crisis had been felt first, I predict that the behaviour will be similar in other markets.

05:11 PM 05:11 PM, 05:11 PM

Digital Talk : an intimate and interactive event

Posted by: aarrieta In: Entrepreneurship| eventos

After several weeks of preparations, we finally put together Digital Talk, the event that together with < ![endif]--> It was a particular event in its model that reached the expected goal of generating an alternative space to think and exchange experiences and point of view among peers.

The dynamic of the event was 20 big shots who shared without an audience, experiences and point of view. We could obtain the level of opening and closeness that added to the event the value of uniqueness that only some peer events get to achieve.

A little more than 10 minutes of attention from the remaining 19 was enough for each one to expose and share their point of view and motivations.

Andy Freire (Axialent) gave the first presentation with his talk called ¨10 steps to eternal happiness” where parodying the new age gurus, talked about a personal model to analyze problems and created an environment that made more than one rethink their presentation.

Later it was my turn to talk, the topic I presented was the future of advertising relevant, talking about the current paradigm and which new companies have great ideas to change it and the challenge they FACE when trying to take these ideas to technological implementations in the first instance and then to big companies as big objectives to be reached.

I was followed by Gustavo Buchbinder (WebAr), who prepared a presentation about the end of avant-garde, but he ended up telling us about his introspection habits and the things that were motivating for him, highlighting the tools that he uses for team coaching.

Alejandro Sas (Buongiorno) presented on the convergence Web Mobile, the stages of evolution of the industry and shared his experience as entrepreneur.

(Innova), under the title Future Argentina: our possibility of making history, invited us to act on the factors that influence education and acting in a coordinating manner.

The following track was in charge of Esteban Panzeri (Lenovo) “Follow your ideas” where he presented the way of supporting and exploiting ideas with a very textual and inspirational presentation.

Leonardo Piccioli (OfficeNet), a man of many options had more than one presentation to give us and ended up leaving “the company that talks” for another time in order to ask us and himself 4 great doubts on which we all reflected.

Martin Hazan (MRM), without a PowerPoint presentation an with a little piece of paper honouring Minguito Tingitela (an Argentinean comedy character that carried many little pieces of paper with notes in his pockets) reviewed his main sources of inspiration leaving the environment very stimulated and up.

instead of his presentation on WEB 3.0 he lighted up the FIRE with the evolution of the media and explained the reason for the old tradition of getting together to listen to stories that we have since cavemen times up to web 3.0.

Esteban Galuzzi (Intel) closed the first half of the day, telling the new trends on hardware and the impact that the usage of processors X86 on cell phones will have.

After lunch Gaby Menta (AcroWorld) told us how Inspiration on the new technological and economical sceneries impact on us, describing some the most important calls that he had received in his life.

Eduardo Mangarelli(Microsoft) under the title of Creating the disruption, described the disruptive processes and the way of stimulating them and to be prepared.

Federico Tessore (Invesor Global) with his talk “The role of technology on personal investment”, reviewed the evolution of personal finance and showed the lack of formal education on this area and how technology and the investment community have taken this role.

Horacio Werner (Cisco) told us the adventures and misadventures of working for the state and which is the best way of taking advantage of the human capital that there is there.

Martin Migoya (Globant) Shared the perspective of exploring new markets and opportunities that we have in the industry and the challenges that we are facing ahead.

with the title “the era of impatience” showed a sign of the time with implications in almost any aspect of the modern life.

Adrian Herzkovich (Fox), warned us about the dangers of sitting on the laurels and how a company or a person have the opportunity of adapting to the changes we are going through today.

Juan Pablo Bruzzo (DineroMail), reviewed the implications and strategies of a crisis under the perspective of a start-up in Latam.

Gonzalo Alonso (Google)was in charge of an unforgettable closure, who in a personal intimate balance, went back to his roots and sources reviewing the basis of his motivation closing with an analysis on how he would like to transcend.

We will be uploading the videos of this event at DigitalTalk.tv

Other coverage: MarianoDamian

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11:03 AM 11:03 AM, 11:03 AM

Winners of Mate.ar awards

Posted by: aarrieta In: Marketing Online| eventos

Last week I had the honor of being a member of the jury of Mate.ar awards, for the entertainment category.

For those who don’t know, the Mate.ar awards have been taking place since 10 years ago, the mate.ar award is growing as the acknowledge of the best web sites in Argentina.  In their last edition there were more than 2000 pages contesting.

he award is an initiative of the main referents of the IT and telecommunications worlds to publicly recognize the best sites of Argentina in order to boost the new culture of the IT society and to highlight the advanced applications of the digital life.

With this objective in mind, mate.ar is organized together with the chamber of the IT and communication sector of the country: CICOMRA, USUARIA, CABASE, Fundación AEI, CESSI and SADIO.

My congrats to all the finalists and winners:

Agro:

www.dekalb.com.ar
www.renatre.org.ar
www.inta.gov.ar
www.agroparlamento.com
Art, Culture and Historical Heritage:

www.caloiensutinta.com
www.troilo.com.ar
www.elhistoriador.com.ar
Banks & Finances:

www.bancopatagonia.com
www.seguros.com.ar
www.invertironline.com.ar
Science & TEchnology:

www.programaespacial.com
www.argenbio.org
www.dercomsolar.com
Sports:

www.riverplate.com
www.somosvoley.com
www.apicer.com
www.youextreme.com
E-commerce:

www.fravega.com.ar
www.ticketek.com.ar
www.mamuschka.com
Education:

http://campus.ort.edu.ar
www.isca.org.ar
www.elportaleducativo.com.ar
www.goyanitos.com.ar
Entertainment & Leisure time:

www.mundoteatral.com.ar
www.kidsenlaweb.com.ar
www.borjacocinero.com
State -ElectronicGovernment:

www.rafaela.gov.ar/participa/home
www.mpba.gov.ar
www.rosario.gov.ar
www.sedronar.gov.ar
Industry & Commerce:

www.yaverasproducciones.com
www.kinder.com.ar
www.johnfoos.tv
Organizations, NGO & Solidarity action on the Internet:

www.prevenblogs.org.ar
www.educacional.org.ar
www.ecoraices.org.ar
Media: %0

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05:47 PM 05:47 PM, 05:47 PM

Why it is a good time to start a startup

Posted by: aarrieta In: Entrepreneurship

The big companies grow through buy out that means buying other companies.

The difference between the value of the public company compared to a private one, due to a matter of liquidity, makes a public company capable of buying a private one and instantly increase its public value just for the expectation of a higher pricing.

The companies are worth their expected value and growth in the future and not the real value of the company.

In our industry public companies need to show growth in order to keep their value. Public companies that don’t have a considerable size or an aggressive growing rate, it will be very difficult for them to survive in the capital market.

Private companies may prefer to be bought by the public ones, instead of reaching an IPO, where it could be very difficult to go public successfully and stay there.

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04:48 PM 04:48 PM, 04:48 PM

Cigarettes no, camels yes

Posted by: aarrieta In: Trends

In United States as well as in many other countries there is a prohibition on advertising on billboards for tobacco companies.  It looks like this prohibition is not extensive to camels.

I took this picture when I was in NYC a few blocks away from Times Square:

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04:34 PM 04:34 PM, 04:34 PM

Second Day at the Blog Event in Spain EBE08

Posted by: aarrieta In: Marketing Online| eventos

The second day at EBE08 was as intense as the first one. It is an event where there are more than 1000 bloggers, expressing their different opinions on any topic, here goes my version in this post.

It was difficult to start in the morning and when I arrived, the Table of Projects and Entrepreneurs had already finished. It was presented and moderated by Emilio Márquez (Networking Activo).

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05:02 PM 05:02 PM, 05:02 PM

6 presentations form the Web 2.0 Summit

Posted by: aarrieta In: Marketing Online| eventos

Last week ended one of the most influential events of the online world Web 2.0 Expo.  In the city of San Francisco, institutional city of Sillicon Valley, the industry got together during 3 days under the coordination of O’Reilly Media and TechWeb.

Here I leave you three presentations/video that I consider to be the best that happened at the event.

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03:11 PM 03:11 PM, 03:11 PM

First day of the Spain Blogs Event EBE08

Posted by: aarrieta In: Marketing Online| eventos

Evento Blogs España (EBE08 Spain Blog Event) is the most important blogger event of the Hispanic market.

The event has been taking place since 2006, organized by the “Spain Blog Event Association” that is currently formed by: Benito Castro, José Luis Antúnez y Luis Rull.

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One of the best presentation at AdTech NY was the one by Geoffrey Ramsey CEO of Emarketers, about the figures and perspective of advertising in general and online advertising.

Where he portrayed a dark future for the advertising industry, but the only one that was strengthen by this was online advertising.

I leave you the presentation Geoffrey gave us and another file that he said we can share with people from the industry.

E Marketer Seven Strategies(3)

View SlideShare document or Upload your own. (tags: emarketer adtech)